Fijians have to first get away from traditional thinking for them to become successful in the commercial sector, Fiji Chamber of Commerce president Swani K Maharaj.
Mr Maharaj was responding to calls made by Ratu Joni Madraiwiwi that business community should take the responsibility of mentoring Fijians in a more viable and organised manner to be successful in business.
“This idea will work but Fijians will have to make an effort themselves,” he said.
“They need to get away from traditional thinking only then, they will be able to succeed in the business world.” Mr Maharaj said in business, one has to be shrewd.
“It is difficult for Fijians to get into business because of their traditional obligations,” said Mr Maharaj.
“They have a traditional thinking of giving and it will be difficult for them to refrain from this tradition and I believe, business is only for those who have the conviction and the drive to make into the business world.”
Mr Maharaj suggested for Fijians to direct their attention into commercial farming.
“They have land and this is one area of business that Fijians will succeed in,” he said.
“They should plant their land and sell to bigger companies.
“If they do this, they will continue to have cash.”
Ratu Joni earlier said while Fijians wished to participate in the commercial world, they are simply reluctant to abandon the costly rituals and obligations that are such a part of the Fijian social life.
"Ratu Joni earlier said while Fijians wished to participate in the commercial world, they are simply reluctant to abandon the costly rituals and obligations that are such a part of the Fijian social life."
ReplyDeleteThe rituals, obligations, and BENEFITS of Fijian village / social life are what breathes life and value into beautiful Fijian culture. Yes, such ideals are costly - like a pearl of great price. They take time. All things of value take time.
In my view, one of the tragedies encroaching on Fijian village life is commercial television. The commercial-industrial values being pumped into Fijian households may within a generation or two completely change the "ethnosphere" that IS Fiji.
Commercial organic farming for a world audience is good advice for Fijians. Abandoning the gems of inherited Fijian village culture is not.